What does the term 'quantitative' refer to in research?

The term 'quantitative' in research refers specifically to the number or amount of something, which aligns perfectly with the concept of quantifying data. Quantitative research focuses on collecting and analyzing numerical data to identify patterns, test theories, and make predictions. This approach allows researchers to use various statistical methods to draw conclusions that are based on measurable evidence.

In quantitative research, data can be gathered through instruments such as surveys, experiments, or existing data sets, and the results can be presented in tables, charts, or graphs. This method is particularly valuable when a researcher aims to establish relationships, assess the prevalence of certain behaviors, or test hypotheses that can be represented numerically.