Which researcher is famous for the "Bobo doll" experiment that illustrates modeling?

The researcher known for the "Bobo doll" experiment is Albert Bandura. This study, conducted in the early 1960s, was pivotal in demonstrating the concept of social learning, particularly the process of modeling, where individuals mimic behaviors they observe in others. In the experiment, children exposed to aggressive behavior towards an inflatable Bobo doll were later more likely to exhibit similar aggressive behaviors themselves.

Bandura's work highlighted that learning can occur through observation and imitation, rather than just through direct reinforcement or punishment, which was a significant contribution to our understanding of human behavior. This concept has important implications across various fields including psychology, education, and media studies, emphasizing how behavior can be influenced by social contexts and exposures.